Filling the Site: Content Management

For any online store, blog, or news site, published content is essential. Content defines what the site is, and advertising campaigns and sales processes are built around it. 

Naturally you need to prepare, publish, and edit content. Usually a site admin or the company that maintains the site keeps continuous control of content. Keeping a dedicated employee who administers the site, or constantly paying a developer or agency, means ongoing costs. In practice, many business owners face recurring bills just to add a new product to the catalog, change a price or description, add a discount, edit an article, or publish news. 

A modern approach to building a site management system should include a way for an ordinary user to make those changes without paying developer invoices that often charge hours out of proportion to the work. 

There are a number of ready-made site CMS products from various IT companies and developers. Often those solutions were not designed for this from the start, require third-party plugins that do not guarantee data security, and break when moving to a new version. You have probably heard developers say things like: “We use a plugin, but the engine version changed, so you either need to buy a new plugin or rework the existing one — please pay.” That market dynamic formed long ago; it not only scares entrepreneurs away but also makes them question how true those claims are.

In most cases it comes from either the technologies in use or low developer competence combined with a strong desire to earn a lot on small jobs. To avoid that, you need to choose technologies and developers carefully.

We offer a system that lets you manage out of the box: product catalog, discounts, product descriptions and attributes, images, publishing and editing blog articles, publishing news in the feed, and more. On top of that we built an intuitive, simple interface for managing your content. You can open the demo and see for yourself. Beyond content itself, we also added the ability to edit various SEO elements — so you can cut costs and keep that aspect under your own control. Our interactive documentation helps you and your team get up to speed quickly. And our support managers always reply promptly and help you sort out any situation so your business runs like clockwork. You can always reach out for a free consultation on integrating into your business. We are always glad to help!